.bh-page{--bh-green:#106d5d;--bh-dark:#083d37;--bh-cream:#f6f7f2;--bh-yellow:#f7d667;color:#232323;background:#fff;font-family:var(--case-font)}
.bh-page *{box-sizing:border-box}
.bh-page .bh-wrap{width:min(100% - 96px,1344px);margin-inline:auto}
.bh-page .bh-hero{min-height:94svh;background:var(--bh-dark);color:#fff;display:flex;flex-direction:column;justify-content:flex-end;overflow:hidden}
.bh-page .bh-hero__grid{display:grid;grid-template-columns:minmax(0,.94fr) minmax(0,1.06fr);gap:5vw;align-items:center;flex:1;padding-top:126px;padding-bottom:46px}
.bh-page .bh-hero__copy{position:relative;z-index:1}
.bh-page h1{font-size:var(--case-h1-size);line-height:var(--case-h1-leading);letter-spacing:var(--case-heading-tracking);font-weight:600;margin:0 0 32px;max-width:780px;text-wrap:balance}
.bh-page .bh-lead{max-width:620px;font-size:clamp(19px,1.7vw,24px);line-height:1.52;color:#e0f1e7;margin:0 0 34px}
.bh-page .bh-hero__link{display:inline-flex!important;align-items:center;justify-content:space-between;gap:48px;padding:15px 20px;background:#fff;color:var(--bh-dark)!important;font-size:15px;font-weight:700;border-radius:3px;text-decoration:none!important}
.bh-page .bh-hero__link:hover{background:var(--bh-yellow)}
.bh-page .bh-hero__art{margin:0;align-self:center;min-width:0;position:relative}
.bh-page .bh-hero__art:before{content:"";position:absolute;inset:4% 0 12%;border-radius:50%;background:#2b8f7e;filter:blur(65px);opacity:.5}
.bh-page .bh-hero__art img{display:block;position:relative;width:118%;max-width:none;margin-left:-10%;height:auto;filter:drop-shadow(0 28px 25px rgba(0,0,0,.15))}
.bh-page .bh-hero__art figcaption{position:relative;color:#c8e8dd;text-align:right;font-size:12px}
.bh-page .bh-hero__facts{padding-bottom:36px}
.bh-page .bh-hero__facts .case-facts{margin:0;padding-top:22px}
.bh-page .bh-section{padding:clamp(88px,10vw,160px) 0;scroll-margin-top:70px}
.bh-page .bh-section h2{font-size:var(--case-h2-size);font-weight:600;letter-spacing:var(--case-heading-tracking);line-height:var(--case-h2-leading);text-wrap:balance;margin:0 0 36px;max-width:1050px}
.bh-page .bh-section h3{font-weight:600;letter-spacing:-.03em}
.bh-page .bh-heading{max-width:900px;margin-bottom:clamp(48px,6vw,88px)}
.bh-page .bh-heading>p:not(.case-eyebrow){font-size:clamp(17px,1.45vw,20px);line-height:1.68;color:#505a55;max-width:820px;margin:0 0 20px}
.bh-page .bh-heading>p:last-child{margin-bottom:0}
.bh-page figcaption{font-size:13px;line-height:1.5;color:#56605c;margin-top:12px}
.bh-page .bh-start{background:#fff}
.bh-page .bh-gap{padding:clamp(28px,4vw,56px);border:1px solid #d4ded7;border-radius:16px;background:#f6f9f5;max-width:1040px}
.bh-page .bh-gap__row{display:grid;grid-template-columns:210px 1fr;gap:40px;align-items:center;margin:0 0 24px}
.bh-page .bh-gap__row>div:first-child span{display:block;color:var(--bh-green);font-size:15px;font-weight:700}
.bh-page .bh-gap__row strong{display:block;font-size:20px;line-height:1.3;margin-top:4px}
.bh-page .bh-gap__track{height:22px;background:#dce8df;overflow:hidden;border-radius:20px}
.bh-page .bh-gap__track i{display:block;height:100%;width:var(--amount);border-radius:20px;background:var(--bh-green)}
.bh-page .bh-gap__row:nth-child(2) .bh-gap__track i{background:#ef9f71}
.bh-page .bh-gap>p{font-size:13px;line-height:1.55;color:#58615c;margin:35px 0 0;max-width:700px}
.bh-page .bh-pull{font-size:clamp(28px,4vw,50px);font-weight:600;letter-spacing:-.04em;line-height:1.25;max-width:950px;margin:clamp(50px,7vw,95px) 0 0}
.bh-page .bh-pull em{font-style:normal;color:var(--bh-green)}
.bh-page .bh-audience{background:#ececec}
.bh-page .bh-stage{display:grid;grid-template-columns:minmax(220px,.75fr) minmax(0,1.25fr);border:1px solid #cbd1ce;border-radius:16px;background:#fff;overflow:hidden;min-height:390px}
.bh-page .bh-stage__tabs{display:flex;flex-direction:column;background:#f7f8f5;border-right:1px solid #cbd1ce}
.bh-page .bh-stage__tabs button{appearance:none;background:transparent;border:0;border-bottom:1px solid #dfe4df;padding:24px 28px;text-align:left;font:600 17px/1.4 var(--case-font);color:#303631;cursor:pointer;min-height:80px}
.bh-page .bh-stage__tabs button:last-child{border-bottom:0}
.bh-page .bh-stage__tabs button span{font-size:12px;font-weight:700;color:var(--portfolio-blue);margin-right:18px}
.bh-page .bh-stage__tabs button[aria-selected=true]{background:#e1eee6;box-shadow:inset 5px 0 var(--bh-green);color:var(--bh-dark)}
.bh-page .bh-stage__tabs button:hover{background:#e7f1e9}
.bh-page .bh-stage__tabs button:focus-visible,.bh-page .bh-stage__panel:focus-visible{outline-offset:-4px}
.bh-page .bh-stage__panel{padding:clamp(32px,5vw,70px);display:flex;flex-direction:column;align-items:flex-start}
.bh-page .bh-stage__name{font-size:12px;text-transform:uppercase;letter-spacing:.12em;font-weight:700;color:var(--bh-green)}
.bh-page .bh-stage__panel h3{font-size:clamp(31px,3.6vw,53px);line-height:1.1;margin:22px 0}
.bh-page .bh-stage__panel p{font-size:18px;line-height:1.62;max-width:600px;color:#535c56;margin:0}
.bh-page .bh-stage__signal{margin-top:auto;padding-top:38px}
.bh-page .bh-stage__signal span{display:block;font-size:12px;font-weight:700;letter-spacing:.12em;text-transform:uppercase;color:#5d6861;margin-bottom:6px}
.bh-page .bh-stage__signal strong{font-size:19px;color:var(--bh-green)}
.bh-page .bh-note{font-size:13px;color:#59625e;margin:18px 0 0}
.bh-page .bh-game{background:#e8eee7}
.bh-page .bh-rollout{margin-top:110px;border-top:1px solid #d4ddd6;padding-top:40px;display:grid;grid-template-columns:1fr 1.1fr;gap:60px;align-items:end}
.bh-page .bh-rollout span{font-size:12px;font-weight:700;text-transform:uppercase;letter-spacing:.12em;color:var(--bh-green)}
.bh-page .bh-rollout h3{font-size:clamp(28px,3vw,42px);line-height:1.15;margin:18px 0}
.bh-page .bh-rollout p{font-size:17px;line-height:1.62;color:#535c56;margin:0}
.bh-page .bh-rollout__line{display:grid;grid-template-columns:repeat(4,1fr);gap:4px;position:relative;padding-top:23px}
.bh-page .bh-rollout__line:before{content:"";height:4px;background:linear-gradient(90deg,#5bb794,#edba73,#ea8c76,#764da3);position:absolute;top:0;left:0;right:0;border-radius:5px}
.bh-page .bh-rollout__line span{color:#343d37;font-size:12px;letter-spacing:0;text-transform:none}
.bh-page .bh-reflection{background:var(--bh-dark);color:#fff}
.bh-page .bh-reflection__status{font-size:18px;line-height:1.68;color:#e3ede7;max-width:760px;margin:var(--case-intro-copy-gap) 0 0}
.bh-page .case-credits{border-color:#54756b}
.bh-page .case-credits dt{color:#b9dfcd}
.bh-page .case-credits dd,.bh-page .case-credits a{color:#fff}
.bh-page a:not(.bh-hero__link){text-underline-offset:3px}
.bh-page .bh-reflection a{text-decoration:underline!important}
.bh-page .bh-process a,.bh-page figcaption a{color:var(--portfolio-blue)!important;text-decoration:underline!important;text-decoration-thickness:1px!important}
@media(max-width:1050px){
 .bh-page .bh-wrap{width:min(100% - 48px,1344px)}
 .bh-page .bh-hero__grid{grid-template-columns:1fr;gap:22px;padding-top:145px}
 .bh-page .bh-hero__art{max-width:900px;width:100%;margin:auto}
 .bh-page .bh-hero__art img{width:100%;margin:0}
}
@media(max-width:900px) and (min-width:701px){
 .bh-page .bh-rollout{gap:28px}
}
@media(max-width:700px){
 .bh-page .bh-wrap{width:min(100% - 32px,1344px)}
 .bh-page .bh-hero{min-height:0}
 .bh-page .bh-hero__grid{padding-top:130px;padding-bottom:28px}
 .bh-page h1{margin-bottom:22px}
 .bh-page .bh-lead{font-size:18px;margin-bottom:24px}
 .bh-page .bh-hero__art figcaption{text-align:left;font-size:11px}
 .bh-page .bh-hero__facts{padding-bottom:28px}
 .bh-page .bh-hero__facts .case-facts{gap:20px}
 .bh-page .bh-hero__facts .case-facts dd{font-size:12px}
 .bh-page .bh-section{padding:76px 0}
 .bh-page .bh-heading{margin-bottom:40px}
 .bh-page .bh-gap{padding:24px}
 .bh-page .bh-gap__row{grid-template-columns:1fr;gap:10px;margin-bottom:24px}
 .bh-page .bh-gap__row strong{font-size:17px}
 .bh-page .bh-stage{grid-template-columns:1fr}
 .bh-page .bh-stage__tabs{flex-direction:row;overflow-x:auto;border-right:0;border-bottom:1px solid #cbd1ce}
 .bh-page .bh-stage__tabs button{min-width:160px;min-height:70px;padding:13px 17px;font-size:13px;border-bottom:0;border-right:1px solid #dfe4df}
 .bh-page .bh-stage__tabs button span{display:block;margin:0 0 3px}
 .bh-page .bh-stage__tabs button[aria-selected=true]{box-shadow:inset 0 -4px var(--bh-green)}
 .bh-page .bh-stage__panel{padding:30px;min-height:300px}
 .bh-page .bh-stage__panel p{font-size:16px}
 .bh-page .bh-rollout{margin-top:55px;gap:28px}
 .bh-page .bh-reflection__status{font-size:16px}
}
@media(prefers-reduced-motion:reduce){.bh-page *{scroll-behavior:auto!important;animation-duration:.01ms!important;transition-duration:.01ms!important}}

.bh-page .bh-rollout__line{list-style:none;margin:0;padding-left:0}
.bh-page .bh-rollout__line li{min-width:0;border-left:1px solid #c8d5ca;padding:8px 10px 0}
.bh-page .bh-rollout__line li:first-child{border-left:0;padding-left:0}
.bh-page .bh-rollout__line li small{display:block;margin-top:8px;font-size:12px;line-height:1.4;color:#606963}

/* A comparison of the directions, rather than four interchangeable cards. */
.bh-page .bh-comparison{border-top:1px solid #cbd7d0}
.bh-page .bh-comparison__head,.bh-page .bh-comparison__row{display:grid;grid-template-columns:minmax(170px,.8fr) minmax(0,1.1fr) minmax(0,1.1fr);column-gap:clamp(24px,4vw,70px)}
.bh-page .bh-comparison__head{padding:15px 28px;color:#637169;font-size:11px;font-weight:700;letter-spacing:.12em;text-transform:uppercase}
.bh-page .bh-comparison__row{padding:32px 28px 34px;border-top:1px solid #dbe3dd;align-items:start}
.bh-page .bh-comparison__name span{display:block;font-size:11px;font-weight:700;letter-spacing:.12em;text-transform:uppercase;color:var(--bh-green);margin-bottom:10px}
.bh-page .bh-comparison__name h3{font-size:clamp(23px,2.1vw,31px);line-height:1.12;margin:0}
.bh-page .bh-comparison__row p{font-size:16px;line-height:1.55;color:#555f58;margin:0}
.bh-page .bh-comparison__row p strong{display:block;color:#222b25;font-size:14px;line-height:1.35;margin-bottom:8px}
.bh-page .bh-comparison__row--chosen{background:var(--bh-dark);color:#fff;border-radius:14px;border-top:0;box-shadow:0 20px 45px rgba(8,61,55,.14)}
.bh-page .bh-comparison__row--chosen .bh-comparison__name span,.bh-page .bh-comparison__row--chosen p,.bh-page .bh-comparison__row--chosen p strong{color:#e0f1e7}
.bh-page .bh-comparison__label{position:absolute;width:1px;height:1px;margin:-1px;overflow:hidden;clip:rect(0 0 0 0);white-space:nowrap}
.bh-page .bh-comparison__label--shown{position:static;width:auto;height:auto;margin:0 0 8px;overflow:visible;clip:auto;white-space:normal;display:block;font-size:11px;font-weight:700;letter-spacing:.12em;text-transform:uppercase;color:#b9dfcd}
.bh-page .bh-direction-note{max-width:840px;margin:34px 0 0;font-size:16px;line-height:1.65;color:#5d665f}

/* The scroll story makes the designed hand-off from play to a physical card visible. */
.bh-page .bh-journey{display:grid;grid-template-columns:minmax(0,.85fr) minmax(0,1.15fr);gap:clamp(30px,5vw,80px);align-items:start}
.bh-page .bh-journey__steps{min-width:0}
.bh-page .bh-journey__step{min-height:68svh;border-left:2px solid #b7cabd;padding:40px 0 40px clamp(22px,3vw,46px);display:flex;flex-direction:column;justify-content:center}
.bh-page .bh-journey.bh-enhanced .bh-journey__step{transition:border-color .45s ease}
.bh-page .bh-journey.bh-enhanced .bh-journey__step :is(.bh-journey__index,h3,p){transition:color .45s ease}
.bh-page .bh-journey.bh-enhanced .bh-journey__step.is-active{border-color:var(--bh-green)}
@media(min-width:801px) and (prefers-reduced-motion:no-preference){.bh-page .bh-journey.bh-enhanced .bh-journey__step:not(.is-active) :is(.bh-journey__index,h3,p){color:#5f6d63}}
.bh-page .bh-journey__index{font-size:12px;letter-spacing:.12em;text-transform:uppercase;font-weight:700;color:var(--bh-green)}
.bh-page .bh-journey__step h3{font-size:clamp(29px,3vw,43px);line-height:1.13;margin:25px 0 15px;max-width:560px}
.bh-page .bh-journey__step p{font-size:clamp(17px,1.4vw,19px);line-height:1.62;color:#47574c;max-width:530px;margin:0}
.bh-page .bh-journey__inline{display:block;width:100%;height:auto;margin-top:28px;border-radius:10px;background:#122921}
.bh-page .bh-journey__stage{position:sticky;top:12vh;min-height:min(72vh,650px);margin:0;padding:clamp(18px,2vw,28px);border-radius:18px;background:#153f37;color:#fff;display:flex;flex-direction:column;justify-content:space-between;box-shadow:0 24px 65px rgba(5,53,44,.18)}
.bh-page .bh-journey__stage-meta{display:flex;justify-content:space-between;gap:16px;color:#cde3d5;font-size:11px;line-height:1.4;text-transform:uppercase;letter-spacing:.11em;font-weight:700}
.bh-page .bh-journey__stage-image{display:grid;place-items:center;flex:1;min-height:0;margin:20px 0;background:#0c2e28;border-radius:10px;overflow:hidden}
.bh-page .bh-journey__stage-image img{display:block;max-height:min(55vh,500px);width:100%;height:auto;object-fit:contain}
.bh-page .bh-journey__stage figcaption{color:#e2efe8;font-size:13px;margin:0}
@media(min-width:801px){.bh-page .bh-journey.bh-enhanced .bh-journey__inline{display:none}}
.bh-page .bh-journey:not(.bh-enhanced){display:block}
.bh-page .bh-journey:not(.bh-enhanced) .bh-journey__stage{display:none}
.bh-page .bh-process{display:grid;grid-template-columns:minmax(0,.75fr) minmax(0,1.25fr);gap:clamp(24px,5vw,75px);align-items:center;background:#fff;border:1px solid #cbd8ce;border-radius:16px;padding:clamp(24px,4vw,56px);margin-top:clamp(35px,6vw,85px)}
.bh-page .bh-process__label{font-size:12px;letter-spacing:.12em;text-transform:uppercase;font-weight:700;color:var(--bh-green)}
.bh-page .bh-process h3{font-size:clamp(25px,2.6vw,36px);line-height:1.17;margin:17px 0}
.bh-page .bh-process p{font-size:16px;line-height:1.6;color:#56635b;margin:0 0 25px}
.bh-page .bh-process a{font-size:15px;font-weight:700}
.bh-page .bh-process figure{margin:0;min-width:0}
.bh-page .bh-process img{display:block;width:100%;height:auto;background:#fff;border:1px solid #e2e8e2;border-radius:8px;box-shadow:0 14px 30px rgba(0,0,0,.08)}

/* Three connected touchpoints turn the campaign artefacts into a journey. */
.bh-page .bh-campaign-path{border-top:1px solid #cbd8ce}
.bh-page .bh-touchpoint{display:grid;grid-template-columns:minmax(0,.8fr) minmax(0,1.2fr);gap:clamp(28px,7vw,115px);align-items:center;padding:clamp(60px,8vw,110px) 0;border-bottom:1px solid #cbd8ce}
.bh-page .bh-touchpoint--reverse{grid-template-columns:minmax(0,1.2fr) minmax(0,.8fr)}
.bh-page .bh-touchpoint--reverse figure{order:-1}
.bh-page .bh-touchpoint__number{display:inline-block;color:var(--bh-green);font-size:12px;font-weight:700;letter-spacing:.13em;text-transform:uppercase;margin-bottom:22px}
.bh-page .bh-touchpoint__copy h3{font-size:clamp(31px,3.5vw,51px);line-height:1.12;margin:0 0 26px;max-width:620px}
.bh-page .bh-touchpoint__copy p{font-size:clamp(17px,1.45vw,20px);line-height:1.66;color:#55615a;max-width:550px;margin:0 0 32px}
.bh-page .bh-touchpoint__next{display:inline-flex;align-items:center;gap:16px;padding-top:16px;border-top:2px solid var(--bh-green);font-size:12px;font-weight:700;letter-spacing:.1em;text-transform:uppercase;color:var(--bh-green)}
.bh-page .bh-touchpoint figure{margin:0;min-width:0}
.bh-page .bh-touchpoint img{display:block;width:100%;height:auto;max-height:720px;object-fit:contain;background:#e8eee7;border-radius:14px}
.bh-page .bh-touchpoint--reverse img{height:650px;object-fit:cover;object-position:top}
.bh-page .bh-touchpoint figcaption{max-width:620px}
.bh-page .bh-campaign-more{display:grid;grid-template-columns:minmax(0,1.2fr) minmax(0,1fr);gap:clamp(24px,4vw,64px);align-items:start;margin:45px 0 0}
.bh-page .bh-campaign-more figure{margin:0;min-width:0}
.bh-page .bh-campaign-more img{display:block;width:100%;height:auto;border-radius:12px}
.bh-page .bh-motion .bh-touchpoint{opacity:0;transform:translateY(25px);transition:opacity .65s ease,transform .65s ease}
.bh-page .bh-motion .bh-touchpoint.is-in-view{opacity:1;transform:none}

@media(max-width:900px){
 .bh-page .bh-rollout{grid-template-columns:1fr}
 .bh-page .bh-comparison__head,.bh-page .bh-comparison__row{column-gap:18px;grid-template-columns:minmax(120px,.8fr) 1fr 1fr}
 .bh-page .bh-comparison__row{padding:24px 15px}
 .bh-page .bh-comparison__row p{font-size:14px}
 .bh-page .bh-journey{gap:24px}
 .bh-page .bh-journey__stage{top:100px;min-height:520px}
}
@media(max-width:800px){
 .bh-page .bh-journey{display:block}
 .bh-page .bh-journey__stage{display:none}
 .bh-page .bh-journey__step{min-height:0;padding:34px 0 48px 25px}
 .bh-page .bh-journey__step+.bh-journey__step{border-top:1px solid #cbd8ce}
 .bh-page .bh-process{grid-template-columns:1fr}
 .bh-page .bh-touchpoint,.bh-page .bh-touchpoint--reverse{grid-template-columns:1fr;gap:30px}
 .bh-page .bh-touchpoint--reverse figure{order:0}
 .bh-page .bh-touchpoint img{height:auto;max-height:580px;object-fit:contain}
 .bh-page .bh-touchpoint--reverse img{height:580px;max-height:none;object-fit:cover;object-position:top}
}
@media(max-width:700px){
 .bh-page .bh-comparison__head{display:none}
 .bh-page .bh-comparison__row{grid-template-columns:1fr;gap:13px;padding:24px 20px}
 .bh-page .bh-comparison__row p strong{display:inline}
 .bh-page .bh-comparison__label{position:static;width:auto;height:auto;margin:0 0 6px;overflow:visible;clip:auto;white-space:normal;display:block;font-size:11px;font-weight:700;letter-spacing:.12em;text-transform:uppercase;color:#637169}
 .bh-page .bh-comparison__row--chosen .bh-comparison__label{color:#b9dfcd}
 .bh-page .bh-comparison__row p strong:after{content:' '}
 .bh-page .bh-direction-note{font-size:14px}
 .bh-page .bh-journey__step h3{font-size:29px}
 .bh-page .bh-journey__step p{font-size:16px}
 .bh-page .bh-touchpoint{padding:55px 0}
 .bh-page .bh-touchpoint__copy h3{font-size:33px}
 .bh-page .bh-touchpoint__copy p{font-size:16px}
 .bh-page .bh-touchpoint--reverse img{height:460px}
 .bh-page .bh-campaign-more{grid-template-columns:1fr;margin-top:35px}
}
@media(prefers-reduced-motion:reduce){.bh-page .bh-motion .bh-touchpoint{opacity:1;transform:none;transition:none}}
