I’ve been designing experiences for over 9 years across a variety of industries.
I love exploring human behavior and creating products that are not only delightful but also intuitive and engaging.
My approach focuses on merging technology with human needs, ensuring that every product serves a real purpose while offering a seamless user experience.
About
As a UX Design Lead, I create strategic experiences that inspire, engage, and delight. Throughout my experience as a designer, I’ve had the pleasure of working with many talented and passionate people, striving for a shared goal in creating the best experience for end customer and also clients.
Caring about sustainability and longevity, I strive to create functional and valuable experiences that lease a positive impact on people and the environment. Besides philosophizing about the impact of digitalization on our culture and society, I am equally avid in building prototypes to turn conceived ideas into tangible experiences.
With passion I pass on my knowledge to future generations and teach in the field of interaction, interface, and information visualisation design. When I’m not teaching or designing, I’ll love spending time on my side projects.
About
2018/01 – present
Lead UX Designer
Star, Munich, Germany
Creating impactful digital experiences from concept to execution, with a focus on research, consulting, storytelling, UX, UI, and interaction design. I lead cross-functional teams, plan and manage client-facing projects, and facilitate workshops to align design strategies with business goals. As part of the Star Munich leadership team, I also recruit, mentor, and shape the agency’s design culture.
2020/02 – 2021/10
Senior UX Designer
Star, Munich, Germany
Led major design initiatives, collaborating with clients to define strategies and ensure seamless execution from concept to product launch. Played a key role in facilitating design workshops and refining processes to align with user needs and business goals.
2018/01 – 2020/02
UX Designer
Star, Munich, Germany
Led major design initiatives, collaborating with clients to define strategies and ensure seamless execution from concept to product launch. Played a key role in facilitating design workshops and refining processes to align with user needs and business goals.
2017/02 – 2017/12
UX/UI Designer
AutoScout24, Munich, Germany
Responsible for UX/UI design in an agile development environment for Europe’s largest online automotive portal. Led projects from insight creation through prototyping to implementation, delivering user-friendly interfaces for Android and web platforms.
2015/01 – 2017/01
Interaction Designer
PwC Germany (formerly IXDS ), Berlin & Munich, Germany
Worked on a broad range of user interfaces, focusing on embedded UIs and service design. Conducted extensive research and workshops to refine concepts and ensure the successful implementation of user-centered designs in various industries.
2014/10 – present
Lecturer
Hochschule für Gestaltung / University of Applied Science, Schwäbisch Gmünd, Germany
Teaching user experience and digital product design, covering the entire design process from problem definition to high-fidelity prototyping. I guide students through scientific discourse on the impact of digitalization on society and supervise interactive information visualization projects.
2011/08 – 2012/02
Internship as Interaction Designer
Tangible Interaction Research – Institute for Applied Research Schwäbisch Gmünd, Germany
Conducted research and prototyping in the field of thermal displays and interfaces. Focused on expanding user interface capabilities by integrating haptic feedback for more precise and immersive interactions.
2012 – present
Freelance Designer
Working closely with cliens and partners on interactive media exhibitions, media installations and branding projects. I also consult on website projects for one of the world's leading accounting, tax and business advisory firms. I've also done website redesign projects for non-profit organisations and registered associations, delivering impactful and user-friendly digital solutions.
Education
2013/03 – 2014/07
Master of Arts – Communication Planning and Design
Hochschule für Gestaltung Schwäbisch Gmünd, Germany
University of Applied Science Schwaebisch Gmuend, Germany
The program combined scientific, technical, and social aspects of design to create innovative solutions that addressed cultural, technical, and economic challenges. It emphasized interdisciplinary research and the development of sustainable and socially impactful design strategies.
ECTS achieved: 90 ECTS
Master's thesis: TESS – Air Traffic Controller Workplace (Grade: 1.3)
Overall grade: 1.2 (very good)
2009/10 – 2013/02
Bachelor of Arts – Interaction Design
Hochschule für Gestaltung Schwäbisch Gmünd, Germany
University of Applied Science Schwaebisch Gmuend, Germany
The program focused on the development of user-centered digital products and services. It integrated design with psychology, mechanical engineering, and computer science to create intuitive and functional interfaces. Projects ranged from application design and interface systems to invention design, with an emphasis on addressing real-world challenges through innovative and sustainable solutions.
ECTS achieved: 210 ECTS
Bachelor’s thesis: TESS – Air Traffic Controller Workplace (Grade: 1.3)
Overall grade: 1.3 (very good)
2005/09 – 2008/07
A-Level – Design and Media Technology
Technisches Gymnasium, Aalen, Germany
Technical High School, Aalen, Germany
The program provided in-depth knowledge in both design and media production, with an emphasis on two-dimensional design, typography, corporate identity, screendesign, and product creation. Practical projects integrated digital and print media, helping students develop technical and creative skills for various media formats .
Dominik Witzke
Lead UX Designer
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